Film & Television Director, J.J. Abrams, Starts a Indie Record Label

J.J. Abrams, the Star Wars and Star Trek director, has decided to venture into the music business launching indie label, Loud Robot. Loud Robot, spin-off of his Bad Robot Production company, will be partnering with Capitol Music Group (CMG), a division of Universal Music Group. The label will concentrate on short-term collaborations to issue original music, discovering both developing and reputable artists through old-style A&R methods.

According to Billboard.com, CMG will provide funding although Loud Robot will be functioning exclusively to place its music in films, TV shows and games.

Loud Robot will be led by co-general managers McKee Floyd, Nicky Berger and Charles Scott. Scott currently leads Bad Robot’s music department and has been the leading music supervisor for the company’s films such as Star Trek and TV shows such as Roadies, Castle Rock, etc.

In 2016, Berger Management joined two other managers under the Fort William Artist Management banner, which has a roster that includes Grizzly Bear, War on Drugs, and Fleet Foxes.

McKee joins Loud Robot from Glassnote Entertainment Group where she served as the head of marketing, overseeing campaigns — from marketing to video production — for an artist roster that included Mumford & Sons, Phoenix and CHVRCHES.

According to HollywoodReporter.com, Loud Robot is the latest example of the company expanding beyond traditional Hollywood content. In June, Weinstein announced Bad Robot Games, a gaming arm that is a partnership with China's Tencent to create large-scale and indie titles for mobile, PC and console and has Warner Bros. Interactive Entertainment committed as a minority investor.