Drake's latest album, Scorpion, is taking digital music streams to an all-time high by going platinum on the first day of release and soaring to over 1 billion streams worldwide in its first week…and growing!
This surpasses Post Malone’s record for the most single-day album streams. According to Billboard.com, Drake now owns four of the top 10 streaming weeks ever for an album. The “Nice for What” artist is a force to be reckoned with given that he’s the industry’s highest bankable rapper right now in the music streaming era. Drakes numbers aren’t likely to be toppled any time soon. On top of that, his single “In My Feelings” turned into a viral sensation when Instagram comedian, Shiggy, posted his Shiggy dance to the song creating a whole new social media challenge. You can find celebrities such as Will Smith, LaLa Anthony, Ciara & Russell Wilson, Sterling K. Brown, Odell Beckham Jr., Kirk Franklin, James Harden, and more.
“As soon as this album drops I’m out of the deal” — Drake is allegedly on the market for a new deal and reportedly already has a new album on standby, ready to go by the time any new deal is declared, according to Variety.
With Apple Music and Spotify partnerships under his belt, Drake is the artist you’d want on your label. So, if Drake’s Young Money/Cash Money requirements are complete, and he is, in fact, a free agent, the rapper will be able to negotiate great numbers on a new deal.
Whether this means he'll sign with another major label, go independent or team directly with streaming services remains to be seen, but either way, Variety’s report suggests the rapper could easily earn up to $20 million per album.