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Understanding And Negotiating 360 Ancillary Rights Deals

Atlanta, GA (March 31, 2015) – Kendall Minter, Esq., one of the nation’s leading entertainment and media attorneys has published a new book entitled Understanding and Negotiating 360 Ancillary Rights Deals: An Artist’s Guide To Negotiating 360 Record Deals. In this comprehensive music industry guide, Kendall shares his 35+ years of experience in the global music industry to educate and inform artists, independent label owners, producers, managers, lawyers and entrepreneurs on the nuances of the new business model for deals between artists and labels/music companies.

The 360 deal, also known as an ancillary rights , multiple rights or passive income participation deal is the new and now standard business model between the recording artist and music company, which grants the company an economic interest and sometimes controlling rights to the artist’s non-record activities in the entertainment industry, including: touring, live appearances, merchandising, film, television, book publishing deals, product endorsements, licensing, fan clubs, website ads, live theater and music publishing.

  • Evolution of the 360 deal

  • Scope of rights covered

  • Key points to negotiate in order to minimize ( or maximize) the flow of income in ancillary areas from the artist to the music company

All major and most independent record companies are now including 360 provisions in their new and mid-level artist deals. Understanding the intricacies of these provisions and how to negotiate and navigate them is essential for all artists and music labels.

Kendall Minter has the #1 video on the internet which discusses the 360 deal, it’s evolution and basic structure and can be found at:

Music Education


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KENDALL A. MINTER, ESQ. , an alum of Cornell University (B.A.) and Cornell University School of Law (J.D.), is an internationally renowned entertainment attorney with over 35 years of experience. Minter & Associates, LLC. is a boutique law firm which represents a diverse international clientele in the areas of entertainment, corporate, intellectual property, sports and new media matters. Kendall is a co-founder and inaugural Executive Director of the Black Entertainment and Sports Lawyers Association (BESLA) and currently serves on its Advisory Board. He also serves on the Board of Directors of the Rhythm & Blues Foundation, is a former Chairman and currently Chairman Emeritus of that organization. Kendall serves the artist community as a member of the Board of Sound Exchange and is General Counsel and a member of the Board of Directors of the Living Legends Foundation. In the education community, Kendall is an Instructor in the School of Music at Georgia State University, where he teaches Copyright and Music Publishing and he has previously taught at Benjamin Cardoza School of Law as an Adjunct Professor. Kendall has been recognized in Who’s Who In Entertainment, Who’s Who In The East and Who’s Who Amongst Black Americans and has been inducted into the Knights of Malta, O.S.J. His clients include and have included world renowned artists, entertainers, celebrities, actors, politicians, religious leaders and churches, producers, songwriters, managers, production companies, executives and authors.

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