The 360° deal, also known as an ancillary rights or multiple rights or passive income participation deal is the new and now standard business model between the artist and music company, which grants the company an economic interest and sometimes controlling rights to the artist’s non-record activities in the entertainment industry, including touring, merchandising, film, television, book publishing deals, product endorsements, licensing, on-line fan clubs and website ads, live theatre and publishing.

Negotiating 360 Ancilliary Rights Deals


    Evolution of the 360° deal
    Scope of rights covere
    Key points to negotiate in order to minimize or reduce the flow of profits out of an artist’s pocket.

    All major and most independent record companies are now including 360° provi- sions in their new and mid-level artist deals. Understanding the intricacies of these provisions and how to negotiate and navigate them is essential for any artist seeking to enter into a recording contract.


    Impact an artist’s financial bottom line and
    Can make the difference between maintaining a profitable career or barely breaking even.

    Kendall Minter is an internationally-renowned entertainment attorney with over 35 years of experience. Minter & Associates, L.L.C. is a boutique law firm which represents a diverse international clientele in the areas of entertainment, corporate, intellectual property, sports and new media matters. Kendall is a co-founder and inaugural Executive Director of the Black Entertainment and Sports Lawyers Association (BESLA) and currently serves on its Advisory Board. He also serves on the Board of Directors of Rhythm & Blues Foundation, is a former Chairman and is currently the Chairman Emeritus of the organization. Kendall is also a member of the Board and General Counsel of the Living Legends Foundation and a member of the Boar

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